About us

“Growth is never by mere chance it is the result of forces working together.”

The story started way back in 1992, in a small nondescript garage with a handful of workers. The market was embryonic then, and there was a vacuum of quality tissue paper products. Beeta had the foresight to position itself into the niche market of premium tissue paper products viz. Face Tissues, Paper Napkins , Kitchen Rolls and Bathroom rolls.

  • 1992- Company was founded by Mr. Sumit Khanna in Delhi, India.
  • 1993- The production of quality tissue paper products was initiated with a team of six enthusiastic members.
  • 1994- Capitalised on the boom in the Airline Industry and won prestigious orders from Modiluft, Oberoi Flight Kitchen and Radisson. This secured Beeta’s footing in the industry and established our presence as leaders in Quality products.
Natural Natural Natural

Introduced 2 ply-coloured paper serviettes in India for the first time.


Established a presence of the brand on the retail shelves of modern trade outlets and premium stores in Delhi/NCR.

Growing with us..
  • 2000: Manufactured and offered Reusable Washable Kitchen Rolls for sale, for the first time.
  • 2002: Commenced in-house printing on Paper Serviettes with over 150 designs to choose from.
  • 2004: Started printing messages and brand identity on Toilet Rolls and Kitchen Rolls .
  • 2004-2010: Expanded manufacturing capabilities and began exports.
  • 2011: Shifted to a new factory with a floor space of approx. 9000 sqfeet.
  • 2011: Featured in Tissue World, a bimonthly publication for all Tissue Manufacturers.


Installed a 4 colour printing machine for Paper Napkins.


Took measures to strengthen retail presence in South India.


Launched the Mirasa brand.


Launched E-commerce and Mirasa Face Tissues and Toilet Rolls.