The story started way back in 1992, in a small nondescript garage with a handful of workers. The market was embryonic then and there was a vacuum of quality tissue paper products. Beeta had the foresight to position itself into the niche market of premium tissue paper products viz. Face Tissues, Paper Napkins , Kitchen Rolls and Bathroom rolls.

Over the journey spanning more than 2 decades we have innovated and created product categories, maintaining the 3 core values:

• Caring for customers.
• Teamwork to achieve our goals.
• Continuous improvement and innovation.